In the future I see myself putting together a few press kits. I want to make sure that each one is effective enough to represent and sell that particular artist. I decided to look at some professional examples of press kits and share my thoughts of one.
Toccara Jones in an African-American fashion model who got her big break as a contestant on season three of America's Next Top Model. She's made numerous appearances in print as well as on sitcoms, game shows, award shows, and other programs.
The press kit starts off with the cover page that features a unique photo of Jones. It's eye-catching which is exactly what you want in a cover page. You want to get the viewer interested before they even read the first word. After the cover, you can find her bio and on the following page begins a series of her clippings. The first is a stunning cover Jones did for King magazine. It continues with other magazine features and photos. These clippings are important in a press kit because they serve as a visual resume' of your artist's work and/or accomplishments.
There are some elements of Toccara Jones's press kit that I didn't notice. For example, I did not notice any contact information. I imagine if a client wanted to use Miss Jones, they would need a way to contact her or her representative. Perhaps this information is absent because Toccara Jones is already a well-known model, or because it was removed purposely on the site to protect Jones. I do know however, contact information will be included on any press kit I create.
Contact information or not, Toccara Jones's press kit is visually impressive which I imagine is ideal for a model. Every turn of the page (well in this case- click of the mouse) introduces the viewer to another image of the beautiful star. One of the jobs of a press kit is to represent the artist/model and Tocarra Jones's press kit visually excels greatly.
You can view Tocarra Jones's press kit here.
http://www.artistpromo.com/
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